Founded in Italy, where food is king, the movement, which advocates the slow life and authentic foods, chose the snail as its emblem. Its membership includes restaurateurs, farmers, doctors, nutritionists, reporters, homemakers, and consumers who care about protecting the environment and food safety.
In 1986, magazines ran a picture of the actor Marcello Mastroianni protesting the opening of a McDonald's, symbol of the fast life, in Rome. In 2000, José Bové, a French farmer, made headlines when he tried to destroy a McDonald's. Neither one succeeded. McDonald's is more popular than ever. Nothing can stop the global-wide spread of the golden arches.